As you dive into the new year in small business, it’s important to take stock of your achievements during the past 12 months and to set your business goals for the next. We have put together a few tips to help ensure smooth sailing in the year ahead. Get on top of your finances Take some time to put your finances in order by reviewing your...
You may be aware of the wise advice that to achieve the best outcomes, you should work on your business, not just in it. However, the reality is that some important but non-urgent tasks usually sink to the bottom of the to-do list. This includes maintaining an effective online presence - an essential part of a modern marketing approach. Overall...
Turning a hobby into a side hustle business can be a labour of love, but one business owner warns others to be careful of the ‘fine print’ of regulations if you are working from home. Empire Copper is owned and operated by husband and wife team Cam and Beth Hayes as a side hustle, while they still work full time in the sheet-metal industry and...
Self-employment is becoming an increasingly popular option in today’s tough job market, but have you considered the problems faced by those leaving prison when it comes to gaining employment? Finding a job is difficult for former inmates, and a lack of income and employment opportunities are major obstacles to re-assimilating back into society. To...
A friend is not just a friend these days. Your business can have friends, followers, fans and other supporters in your local area and far beyond with so many social media apps available. There’s no doubt social media can be the perfect advertisement for your business, build your search engine optimisation (SEO) and help to attract new customers. It...
Avoid putting your business at risk by checking that the agent you are using is actually registered.
There will be a greater opportunity for small and local businesses to tender for government work as part of the state’s new Pipeline of Work.
Many small businesses come up with great products and services, but struggle to find the right audience online. Knowing where your customers are spending time online is a key component in understanding how to market to them. Many small businesses come up with great products and services, but struggle to find the right audience online. You already...
Have the recent (and significant) changes to Facebook and Snapchat left you wondering ‘what now’ for your 2018 digital marketing plan? Instead of focusing on the negatives, like how your Facebook business page has declined in reach, or how much you dislike the new Snapchat, use this opportunity to take stock of your online efforts, identify areas...
Have you ever tried to set up a Google Ads account or campaign but found the process fell into the ‘too hard’ basket? Search engine marketing (SEM) and being found on Google are important elements of any small business marketing plan. To make it easier for you to get set up with Google Ads, we have created a series of instructional videos to help...
When it comes to social media, it’s negative comments and reviews that cause the greatest concern to small and medium business owners according to the 2020 Yellow Social Media Report. Negative reviews can have a significant impact on your business, not to mention the frustration and anxiety they can cause. Fortunately, like complaints made in...
“Like” it or loathe it, there’s no doubt influencer marketing has become a powerful marketing tool in recent years. But will it work for your business? Influencer marketing (also known as branded content) is a form of social media marketing which involves promoting a product or service through someone with a large social media following. If you’ve...