Overview:

Your personal brand reflects your reputation and how you are perceived by your audience based on your actions, values, expertise and personality. It reflects how others see you in terms of your strengths, character, and the unique value you bring. In this workshop, you will learn how to bring your personal brand to life in a way that is authentic and impactful. 

Whether you’re looking to grow your career, enhance your business or make a stronger impression in your industry, this workshop will provide you with the knowledge and tools to create a personal brand that stands out and continues to evolve with you. 

Main topics covered:

  • Define your personal brand identity via your values, expertise and unique attributes
  • Express your personal brand and bring it to life through various channels including social media, blogs, podcasts and in person
  • Optimise your digital presence using strategies that support and amplify your personal brand across platforms
  • Create content that aligns with your brand and positions you as a thought leader within your industry
  • How to build a long term brand strategy that adapts to changes in your career, industry and personal aspirations. 

Who it’s for: 

This workshop is suitable for freelancers, entrepreneurs and small business owners looking to build a personal brand.

About the presenter:

The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.
 

Interpersonal skills
Business skills

Cost

$20

This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

What's included

  • Access to the live workshop 
  • A recording of the workshop which you can access for up to seven days post event (online workshops only)
  • Copies of any resources shared with attendees

When and where

Click on the book now button for more details about this workshop.